Looking to lure fans of electronic music to its fledgling digital download service, Urge, MTV today unveiled a series of streaming DJ mixes, complete with playlists from which users can buy music.

Dubbed "Digital Decks," the DJ mix series is being kicked off by famed Chicago house and techno producer DJ Green Velvet, also known as Cajmere. Urge has also confirmed forthcoming Digital Decks mixes from Grammy-winning UK duo Basement Jaxx, Philly's King Britt, Germany's MANDY, Michigan's Matthew Dear, Montreal's Tiga, and French duo Motor.

Urge debuted in May to much fanfare, hoping to make a dent in the dominant market share advantage of Apple's iTunes. The service, a joint venture between Microsoft and MTV, faces a future in which Microsoft is preparing to launch its own line of portable digital media players and a stand-alone digital download service.

More info: www.urge.com

(source: www.mp3.com)